Katie Newland
Savannah, GA 31401
katiecnewland@gmail.com
Professional Summary
New media enthusiast with an advertising, public relations and traditional media background.
Professional Skills
• Project management
• Proficiency across multiple blogging platforms including Movable Type, WordPress, Blogger, Squarespace and Tumblr
• Copywriting and editing
• Basic HTML
• Blog/podcast setup including content delivery using RSS
• Videography and video production
• Early adopter of new technologies and ideas
Professional Experience
TMP Worldwide | Atlanta, GA | 06/07 – Current
The largest independent recruitment communications agency in North America.
Project Manager
• Managed multiple client projects to ensure timely delivery within the allotted budget while maintaining a high-level view of the entire range of client projects/
• Established working timelines, interfaced with vendors, and partnered with other team members to draft, deliver and present formal client proposals.
Interactive Campaign Specialist
• Launched interactive advertising campaigns for agency’s largest clients.
• Generated third party ad tags and ensured interactive placements were receiving online traffic.
Account Executive
• Managed day-to-day client relationship to ensure customer satisfaction. Handled client needs assessment and recommendation of products and services and ensured the quality of the end product.
Accomplishments:
• Selected editorial content, project managed and wrote featured articles for The Edge, a company-sponsored newsletter sent to all TMP Worldwide employees and clients.
• Authored company-sponsored blog on Talentbrew.com.
• Single-handedly developed and pitched a company Twitter account proposal resulting in the creation of @tmpww.
• Digital Advisory Board member; tested, evaluated and offered enhancement ideas for new social media products.
• Author of Statline, a company-sponsored newsletter sent to all clients within the healthcare sector featuring emerging recruitment trends and healthcare industry news.
Alisias | Atlanta, GA | 08/06 – 06/07
A public relations firm providing strategic counsel to public bodies and private organizations.
Public Relations Associate – Traffic Manager and New Media Specialist
• Coordinated internal tasks, deadlines, and resources to meet all clients’ needs.
• Produced and edited promotional videos, blogs and podcasts.
• Wrote copy for brochures, press releases, magazine / newspaper placements, blog posts, podcasts and video scripts.
Accomplishments:
• Prototyped and implemented blogs and podcasts for clients.
• Assigned to all new media projects.
Freelance Video Editor | Atlanta, GA | 01/06 – 07/06
Self-employed. Provided video editing services for a variety of clients including WebMD.
Montana News Network | Bozeman, MT | 06/05 – 01/06
An ABC and CNN affiliate bringing live, statewide newscasts.
Bureau Reporter
• Introduced news packages live from the studio; conducted live on-air interviews; wrote scripts for, filmed, and edited news packages.
Accomplishments:
• Single-handedly generated story ideas, covered breaking news in addition to daily packages and made daily editorial decisions for the Bozeman bureau.
Education
University of Georgia | Athens, GA | 08/01 – 05/05
• B.A., Grady School of Journalism
• Broadcast News Major
